Why should I participate in a
Farmers' Market?
Benefits to Growers
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- Facilitates product development and diversification
- Creates opportunities to add value to products
- Enhances farmer’s customer base and expands sales and income
- Promotes business start up and development
- Improvement in understanding customer needs
- Self confidence in business, merchandising skills cooperating with
others, advertising and customer relations, pricing and competing
effectively
- Improvement in decision making skills, leadership skills,
willingness to take risks, community involvement, packaging products
and cost control
- Opportunity to market their farm/on premise operation
- Do a market survey, meet customers and get
started selling
- Better price than through wholesale channels, cash on hand on day
of sale, sell odd size or oversized product, offer a wider range of
tastier, and fun to grow vegetable varieties.
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